As the calendar flips to spring, San Francisco is gearing up for one of the most thrilling times of the year: March Madness. The 2025 NCAA Men’s Basketball Tournament kicks off on March 18, and at Centerfolds Gentlemen’s Club, we’re taking the excitement to the next level with our brand-new “Bracket Madness” event. From March 18 to April 7, 2025, college students and hoops fans with a valid college ID can score admission to Centerfolds for just $10—a slam dunk deal that pairs perfectly with the tournament’s high-energy action. But that’s not all: we’re also spotlighting our hot new partnership with New Century Theater, offering a two-for-one club experience that’s making waves in the city’s nightlife scene. Here’s why Centerfolds is your go-to spot this March Madness season.
Bracket Madness: A Courtside Experience with a Twist
March Madness is more than just a basketball tournament—it’s a cultural phenomenon that grips the nation every spring. This year, the action starts with the First Four on March 18 in Dayton, Ohio, and runs through the National Championship on April 7 at the Alamodome in San Antonio. With 68 teams battling it out, upsets galore, and brackets getting busted left and right, it’s the perfect time to gather with friends and soak in the drama. At Centerfolds, we’re turning up the heat with our “Bracket Madness” promotion, designed to bring college students and fans into the heart of the fun.
From March 18 to April 7, flash your college ID at the door, and you’ll get in for just $10—a steal compared to our usual admission. Once inside, you can catch all the March Madness action live on our screens while enjoying the club’s signature entertainment. Imagine this: you’re sipping a cold drink, watching a buzzer-beater in the Sweet 16, and cheering alongside our stunning performers as they bring their own flair to the night. It’s the best of both worlds—college basketball’s nail-biting moments paired with Centerfolds’ sultry, upscale vibe.
Our North Beach location at 391 Broadway is primed for the occasion. We’ll have multiple TVs tuned to the games, from the first-round chaos to the Final Four showdowns. Whether you’re rooting for a Cinderella story or a top seed like Auburn or Duke (check out ESPN’s bracket predictions for the latest), you won’t miss a second of the action. Plus, with our lineup of live girl-on-girl shows, shower performances, and private VIP options, you can take a break from the hardwood and dive into a different kind of excitement. Ready to join us? Make a reservation at CenterfoldsSF.com and lock in your spot for Bracket Madness—it’s the ultimate way to celebrate the tournament in style.
Double the Fun: New Century and Centerfolds Partnership
While Bracket Madness is stealing the spotlight, we’ve got another game-changer to share: Centerfolds has teamed up with New Century Theater for a partnership that’s doubling the fun in San Francisco. These two iconic gentlemen’s clubs are rolling out a special promotion that’s as good as a fast-break layup. Pay admission at one club, and you get into the other for free—same night, no extra cost. It’s a deal that lets you experience the best of both worlds without breaking the bank.
New Century, located at 816 Larkin Street in the Tenderloin, brings its own bold energy to the table. Known for its fully nude performances, themed rooms, and after-hours vibe (often running past 2 a.m.), it’s a perfect contrast to Centerfolds’ polished North Beach charm. With this partnership, you can start your night at Centerfolds—open from 6 p.m. to 2 a.m.—catching the March Madness games and enjoying our stage shows, then head to New Century for a late-night encore. Or flip the script: kick things off at New Century, then roll into Centerfolds for a different flavor of entertainment. Either way, your admission wristband gets you VIP access to both.
This collaboration is a nod to the rich history both clubs share as San Francisco staples. As noted in a San Francisco Chronicle article on the city’s nightlife evolution, Centerfolds and New Century have been community fixtures for decades, adapting to changing times while keeping the party alive. The promotion is simple: pay at one door—typically $20-$40 depending on the night—and get a wristband that unlocks the other club for free. It’s a short 10-minute walk or a quick ride between the two, making it easy to bounce from North Beach to the Tenderloin and back. Want the full scoop? Check out NewCenturySF.com for their latest lineup and plan your night.
Why Centerfolds is Your March Madness HQ
So, why make Centerfolds your base for March Madness? For starters, our Bracket Madness deal is a no-brainer for college students looking to stretch their budget without missing out on the fun. At $10 with a college ID, you’re getting premium entertainment and a front-row seat to the tournament for less than the price of a couple of beers. Our screens will be locked on every game, from the First Four to the championship, so you can track your bracket while soaking in the club’s electric atmosphere.
But it’s more than just affordability—Centerfolds blends sports and nightlife like no other spot in San Francisco. Picture yourself debating a controversial call with your buddies, then turning your attention to a jaw-dropping performance on stage. It’s a multi-sensory experience that keeps the energy high all night long. And with the New Century partnership, you’re not limited to one vibe—you can switch it up and explore two of the city’s top clubs in a single outing.
Plan Your March Madness Night Now
With March Madness tipping off on March 18 and running through April 7, there’s no better time to hit Centerfolds. Our Bracket Madness event is your ticket to affordable fun—bring your college ID, grab a $10 entry, and settle in for the games and the girls. Then, take advantage of our partnership with New Century to double your night’s entertainment at no extra cost. Whether you’re a hoops junkie, a nightlife aficionado, or both, we’ve got you covered.
Don’t wait for the buzzer—reserve your spot at CenterfoldsSF.com and get ready for a March Madness experience you won’t find anywhere else. Want to scope out New Century too? Visit NewCenturySF.com for their schedule and details. San Francisco’s best clubs are teaming up to make this tournament season unforgettable—be part of the madness!